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把驴肉潍坊火烧炉开到米兰获投千万,小吃品类如何在市场中新生?

发布日期:2018-04-26 作者: 点击:

潍坊火烧炉.jpg

凭借传统的“保定驴肉潍坊火烧炉”获得千万元融资。在中国仅有2家营业门店的时候,竟在意大利米兰开分店?


WANGXINXINHETADE"DonHotDANGHA"LVHUO,BUZHIYICILINGYEJIEJINGTAN,DonHotDANGHADECHENGZHANGFANGSHIBUJINWEILVHUOZHURULEHUOLI,HUOXUYEJILECHUANTONGXIAOCHIYICIXINSHENG。


01有品类无品牌的“驴肉潍坊火烧炉


JIDAIDATOUQIYEZHANLING


滚球体育JINNIANLAI,XIAOCHIPINLEICHENGHONGHAIQUSHI,XUNSUZHANLINGCANYINSHICHANG。JUXIANGGUANBAOGAOTONGJI,ZAI2017NIAN,XIAOCHILEIKUAICANMENDIANZHANQUANGUOCANYINMENDIANZONGSHUDE1/3,ERZAIZHEIXIEXIAOCHIMENDIANZHONG,YOUSHUSHAXIANXIAOCHI、HUANGMENJIMIFANHELVROUWEIFANGHUOSHAOLUDEMENDIANZUIDUO。


滚球体育YIWEILVROUWEIFANGHUOSHAOLULUJUZHIZAOCHANGDEFUZERENSHUO:“JINBEIJINGQUNIANYINIANJIUZENGJIALE2000GEWEIFANGHUOSHAOLUHONGBEILUJU,YEJIUSHIXIANGDANGYU2000JIAMENDIAN。”


RANER,ZAIZHEIPANGDADE“LVROUWEIFANGHUOSHAOLU”MENDIANZHONG,XIANRANZHAOBUDAOYIGENENGBEIXIAOFEIZHEJIZHUDEPINPAI。


BAIDUSOUSUOZHISHUXIANSHI,LVROUWEIFANGHUOSHAOLUHEROUJIAMODEDATIQUSHIZUIWEIJIEJIN,SHICHANGSHOUZHONGYEHENXIANGSI。DANZAI2014NIAN,ROUJIAMODESOUSUOZHISHUCHENGDAKUADUTISHENG,ERLVROUWEIFANGHUOSHAOLUZHISHIPINGWENBODONG。


JIUQIYUANYIN,2014NIANZAIROUJIAMODEPINLEIDANGZHONGCHUXIANLEZHISHOUKEREDEWANGHONGPINPAI“XISHAOYE”,ZHENGSHIPINPAIDECHUXIAN,DAIDONGLEPINLEIDEHUOBAO。DANLVROUWEIFANGHUOSHAOLUQUEJIDAIYIGEGUATOUQIYEYINLING。


02BALVROUWEIFANGHUOSHAOLUZUOCHENGPINPAI,DAODIYOUDUONAN?


滚球体育JUBUWANQUANTONGJI,HEBEIBAODINGYIDIZAIDAZHONGDIANPINGSHANGXIANDELVROUWEIFANGHUOSHAOLUMENDIANJIUYOU643JIA,DANWEISHENMEZHEIMEDUODELVROUWEIFANGHUOSHAOLUMENDIAN,QUEMEIYOUYIJIANENGZUODAQIEZOUXIANGQUANGUONI?


“LVROUHEZHUROU、JIROUBUYIYANG,BUSHIMEIGERENDOUJINGCHANGCHI。JIBIANSHIAICHILVROUWEIFANGHUOSHAOLUDEBAODINGREN,YEJINSHIDANGXIAOCHI,BUZUOZHENGCAN。”YIWEIZAIBAODINGDUONIANCONGSHILVROUWEIFANGHUOSHAOLUPINLEIDEJINGYINGZHEGAOSUHONGCANWANG(hongcan18)JIZHE,ZAIXUDUOBAODINGNIANQINGRENYANZHONG,XIANZAIDELVHUODIAN,BUGUANSHIMENDIANZHUANGXIU,HAISHICHANPIN,DOUTAITU,ZIJICHIHAIKEYI,BUSHIHEYUEHUI。


XIAOCHIPINLEIJUXIAN,BUDENGDAYAZHITANG,ZHEIXIEBIAOXIANGDEJIJIE,DOUCHENGWEILELVROUWEIFANGHUOSHAOLUWUFAJUEQIDEZHENGJIESUOZAI。ZONGSHANGSUOSHU,LVROUWEIFANGHUOSHAOLUZHISUOYIMEIYOUCHENGWEIPINPAI,SHIYINWEIYIXIAJIDIAN:


1、 SHOUDAOSHIJIAN、DIYUXIANZHI。


滚球体育XIANZAISHIMIANSHANGDELVROUWEIFANGHUOSHAOLUMENDIAN,ZHUYINGDECHANPINZHIYOUWEIFANGHUOSHAOLUHETANG,RANERZHEIXIEZHINENGZUOWEIXIAOFEIZHERICHANGDEXIAOCHI,BINGBUSHIHEJIATINGJUHUI、QINGLVYUEHUIDEZHENGCANCHISHI。TONGSHI,LVROUZUOWEIYIKUANXIANGDUIXIAOZHONGDEROUSHICHANPIN,JINZAIBEIFANGCHENGSHIXIANGDUIPUJI,ZHIYUQUANGUOLAIJIANGRENGCHUYUSHOUZHONGRENZHISHIDIAOJIEDUAN。


滚球体育2、 SHOUHUANJINGZHIYUE:LVROUCHENGBENGAO、CHANPINDANJIADI、MENDIANZAOJIADI。


滚球体育XIANGBIYUSHIJIYUANDEZHUROUJIAGE,ZHENZHENGDECHUNLVROUMEIJINKEDADAOLIUSHIDUOYUAN,ERZUOWEIXIAOCHIPINLEIDELVROUWEIFANGHUOSHAOLU,ZAIBAODINGDANGDIDESHOUJIAJINWEI8、9YUAN,ZAIJIASHANGMENDIANZUJIN、SHUIDIANDENGGUDINGZHICHU,YAOXIANGKAIYIJIAZHENGQIANDELVHUODIAN,ZHINENGZAIMENDIANZHUANGXIUSHANGJIEYUE,TONGSHITIGAOFANTAILV。YEZHENGYINRUCI,“ZANGLUANCHA”LUANXIANG,YEJIUSHUNLICHENGZHANGLE。


滚球体育YOUCIKANLAI,YAOXIANGDACHULVHUODEPINPAI,SHOUYAOJIEJUEDEJIUSHISHANGSHUXINGYETONGDIAN。NEIME,JIUJINGGAIRUHEZUONI?HONGCANWANG(hongcan18)YIRIQIANHUODE1000WANYUANRONGZIDE“DonHotDANGHA”LVHUO(XIAWENJIANSHU:DonHot)WEILI,KANKANTAMENDELVHUOFAZHANZHIDAO。


03JIEJUELVHUOTONGDIAN


KAIPILVHUOJINGYINGMOSHIXINSAIDAO


滚球体育“DonHot”CONG2015NIANKAISHICHOUBEI,SHIYOUYIWEIZUOLESANSHIYUNIANDELVHUOLAOPINPAIDEJIEBANREN85HOUWANGXINXINSUOCHUANGJIAN,TAJIANGLVBENSHENDEQIZHISHUXINGYUWENHUAYUANSUXIANGRONGHE,BINGTONGGUOYUZHONGBUTONGDEPINPAIDINGWEIHEFENGFUDECHUANGYICHANPIN,XIYINLEDAPILIANGDENIANQINGXIAOFEISHOUZHONG。


YIPINPAIDINGWEIZAIWENHUA,YONGXIHADAZAOCHAYI


滚球体育WANGXINXINSHUO:“BIERENZUOCANYINDOUSHIYONGCHANPINDINGMOSHI,ERWOMENZESHIYIWENHUADINGMOSHI,TONGGUODINGWEIZAIWENHUADEJICHUSHANG,ZENGJIAPINLEIJINGZHENGYOUSHI。”


滚球体育NEIMEWENTILAILE,SHENMEYANGDEWENHUADINGWEIKEYITIXIAN“LV”ZHEIYIHEXINYUANSUNI?SHENGHUOZHONGYOUYOUNAXIEDONGXIKEYIYUZHIXIANGSI,QIEBEINIANQINGRENXIAINI?


ZAIPINPAIJIANLIQIAN,WANGXINXINMEITIANYUTUANDUITAOLUNDEJIUSHISHANGMIANDEWENTI,ZHONGYUZAIYINLELINGYURANGWANGXINXINMAOSAIDUNKAI。ZAITAKANLAI,XIHAYINLEZHONGDE“keep real”JINGSHENYU“LV”JUEQIANGDEXINGGETEDIANXIANGLEISI,DOUSHIYIGEXUNQIUZHENWO,ZHIZHEJIANDINGDEGUOCHENG。


滚球体育WEICI,TAMENTEYIQINGDAOLEYANJIUYINLESHEHUIXUE、WENHUACHUANBO、WENHUACHUANGYICHANYEDENGFANGXIANGDEQINGHUADAXUEBOSHIHOU,ZAIDUIFANGBANGZHUXIAWANGXINXINLISHUNLELVHUOYUXIHAZAIWENHUASHANGDELUOJIGUANXI,BINGKAISHIDAZAOJUYOUXIHAFENGGEDELVHUOMENDIAN。


滚球体育➤➤1、CONGPINPAIMINGCHENGKAISHI,JIUYAOYUXIHAFASHENGFANYING


XIANZAI,PINPAIMINGCHENGZHONGDE“DANGHA”YU“XIHA”WENZIXIANGSI,TONGSHI,TAMENDEYINGWENMINGCHENG“DonHot”,YEBIEJUSHENYI。QIYINGWENMINGCHENGJUYOUSHUANGZHONGYISI:CONGBIAOCENGLAIKAN,“Donkey Hot”ZHEIGECIYUZHIYIJIUSHILVROUWEIFANGHUOSHAOLUDEYISI;ERGENGSHENCENGXIANGBIAODADEZESHI,ZAIDUYINSHANGXIANGTONGDE“Damn Hot”(YI:RELA、KU)。ZHEIYANGDEPINPAIMINGBUJINSHIBAPINPAIYUXIHARONGHE,GENGSHIBIAODAYIZHONGLVHUODEWENHUAJINGSHEN。


➤➤2、DAZAOXIHAYUANSU,MENDIANZHUANGXIUYAOSHISHANG


滚球体育QUBIEYUCHUANTONGLVHUODIANDEJIANDANZHUANGXIU,WANGXINXINJINGYINGDEDonHotYUNYONGDUIBIDUXIANMINGDEMINGHUANGHEHEISEZUOWEIZHUSEDIAO,ZAIBUFENQIANGMIANYUNYONGTUYADEFANGSHI,HUIZHICHUTIAOYUEDECHAOLIUYUANSU,ZUIHOUTONGGUOYISHUZITIHEKATONGLVXINGXIANG,DIANMINGPINPAIZHUTI。


滚球体育▲DonHotZHONGGUANCUNMENDIANDETUYAQIANG


➤➤3、 YINLE、YANCHUZUOFUZHU,YINGZAOWENHUAFENWEI


WEILESHIXIAOFEIZHEGENGJIALEJIEPINPAIDEDINGYI,KUODAPINPAIZAINIANQINGRENZHONGDECHUANBOXIAOGUO,DonHotBUJINZAIMENDIANBOFANGXIHAYINLE,HAIZUZHI、CANYUGEZHONGGEYANGDEWENHUAYANCHUHUODONG。

滚球体育                    

▲SHUOCHANGrapperAIFUJIENI&HUANGXUZAIYANCHUZHONGCHIDonHotDELVROUFAN


RIQIANDonHotZAICHAOWAISOHOMENDIAN,ZUZHI“HEXINGSHUORap starZHUANCHANGZHIYE”,TONGGUOYINDAOGUKEGUANKANHEHEXINGSHUOFENSIGONGTONGCANYUDEFANGSHI,ZENGJIAYUGUKEDEHUDONG。CHUCIZHIWAI,DonHotHAICANJIALETIANMOYINLEJIE、Woohoo GOCHAOLIUWENHUAJIE、FUTURE FLAMESHUOCHANGDASAIDENGGELEIWENHUAHUODONG,BUDUANZENGJIAPINPAIPUGUANGDU。


ZAIHONGCANWANG(hongcan18)JIZHEKANLAI,DonHotYUXIHAWENHUAXIANGHURONGHE,YIFANGMIANSHIDEQIPINPAIGENGXIANMING,SHISHANGCHAOLIUDEDINGWEI,FUHENIANQINGRENDEXIAOFEIXIGUAN;LINGYIFANGMIAN,ZESHIWEILEQUBIEYUSHICHANGSHANGDELVHUODIAN,TONGGUOWANQUANBUTONGDEFENGGESHEZHI,KAIPICHUTONGPINLEIDEXINSAIDAO。


ERCHANPIN:CHUANTONGYUSHISHANGZUOHUNDA,BAOZHENGYINGLI。


滚球体育ZHENGRUQIANWENSUOZHI,LVHUONANCHUPINPAI,YIFANGMIANSHIYINLVROUCHENGBENGAO,LINGYIFANGMIANSHIYINSHOUZHONGXINGCHENGLEXIAOCHIDEJIDINGRENZHI,WUFAZAISHIDUANSHANGSHIXIANQUANFUGAI。WEILEJIEJUEZHEIXIENANDIAN,WANGXINXINTONGGUODAZAOBUTONGDELVROUCHANPINLAIMANZUBUTONGSHIDUANDEGUKEXUQIU,YIBAOZHENGMENDIANYINGLI。


▲DonHotDANGHADIANNEISHOUMAIDE“KALIJINROULVFAN”


滚球体育XIANZAIDIANLICHULEYOUZHUDADEGEZHONGLVROUWEIFANGHUOSHAOLUZHIWAI,HAIYOUHEIJIAOLVROUFAN、KALIJINROULVFANDENG,GONGJI27ZHONGSKU。TONGGUOCAIPINZHONGLEIDEZENGJIAMIBULVHUODESHIJIANXIANZHI,ERQIE,FANLEIDEXIAOSHOUJIAGEKEYIZENGJIARENJUNXIAOFEI,TISHENGMENDIANYINGLIKONGJIAN。


LINGWAI,ZAICHANPINSHANGTAMENYEZAIBUDUANDEYANFAXINDELVROUDAPEIFANGSHI。BIRU,SECAIHUNDAHEZHONGXIHUNDA。


滚球体育▲TUSIHELVROUZUODAPEI,ZAIHUODONGSHANGTUICHU


滚球体育ZAISECAIHUNDASHANG,TAMENYONGSHIYONGSESUZUOCHUFENSEDEWEIFANGHUOSHAOLU,LAIJIALVROU;ERZAIZHONGXIHUNDAFANGMIAN,TAMENZESHIYONGTUSIHUOZHESHINIUJIAOBAODAITICHUANTONGDEWEIFANGHUOSHAOLUMO,ZHUCAIXUANYONGLVROU,ERFULIAOZESHIYONGZHISHIHECHAOZHIDEXIAOCAILAIHUNDA。


WANGXINXINSHUO:“LVHUOZUOWEIDIFANGXIAOCHI,YAOXIANGZOUCHUQU,YIDINGYAODAPOCHANGGUI!ZHIYOUBEIDAZHONGSUORENKE,CAINENGZUOCHUPINPAI。”


滚球体育04BALVHUOZUOCHENGGUOJIHUAKUAICANPINPAI


滚球体育DonHotZAIBEIJINGZHIYOULIANGJIAYIKAIMENDIANHEWUJIADAIKAIMENDIANDESHIHOU,JIUBAPINPAIDAIDAOLEMILAN,BINGKAIMENYINGYE。XIANRANZHEIYANGDEMENDIANSHULIANGHEQIYEGUIMO,BINGBUSHIHEZOUCHUGUOMEN。TAJIUJINGSHIRUHEKAOLVDE?


▲MILANDIANMENTINGRUOSHI


滚球体育“DonHotDEPINPAIHEXINKEYIGAIKUOWEISANGECI:‘CHUANTONG’、‘GEXING’、‘GUOJIHUA’。JINGYINGLVROUWEIFANGHUOSHAOLUDIANJIUSHIYIJIANCHUANTONGDESHI,ERWOMENYAOXIANGZUOCHUPINPAIJIUYAOYOUCHAYIHUA,ZHIYUGUOJIHUASHIMEIGEPINPAIDEZUIZHONGMUBIAO,ZHISHIWOMENTIQIANKAISHILE。”WANGXINXINDEHUIDA,JICHURENYILIAO,YOUQINGLIZHIZHONG。


▲YIDALIMILANMENDIAN


滚球体育WANGXINXINGAOSUJIZHE,DonHotZHISUOYIBASHOUJIAMENDIANXUANZEMILAN,ZHUYAOSHIJIYULIANGDIANKAOLV:


滚球体育➜1、MILANZAILISHISHANGJIUYOUCHILVROUDEYINSHIXIGUAN,LVROUKEYIBEIDANGDIRENSUOJIESHOU;


滚球体育➜2、MILANZUOWEISHISHANGZHIDOU,XUDUOGUOJIDELIUXINGFENGSHANGDOUCONGMILANKAISHIFAZHAN,RUGUODANGHAKEYIDEDAOMILANDERENKE,ZOUXIANGGUOJIHUIHENQINGSONG。


JINGUANZHEIXIELIYOUSHUOCHULAIHENJIANDAN,DANSHIZAISHIJILUODISHANGBINGBURONGYI。


WANGXINXINZAIMILANDEMENDIANSHUYUSHANGYEMENLIAN。ZAIZHEIYANGDEDIFANGJINXINGSHANGYEHUODONG,BUJINYAOWANCHENGZHENGFUGUIDINGDEJINGYINGSHOUXUHEZIZHIBANLI,TONGSHIHAIXUZHENGDEDANGDISHEQUJUMINQUANBUBIAOJUETONGYI,CAIKEYIKAIMEN。ZHENGSHIWEILEHUODEDANGDIJUMINDEYIZHIRENKE,WANGXINXINDEMILANFENDIANBIJIHUAKAIYESHIJIANZHENGZHENGYANCHILEYIGEYUE。


▲GUOWAIMEITIBAODAODEDANGHALVHUO


JIUZAIZHEIYIGEYUEDEYIJIANZHENGQIUQI,LINGLVROUWEIFANGHUOSHAOLUJINZHUMILANDEXIAOXIBUJINGERZOU,DAIDonHotMILANDIANDEZHENZHENGKAIYESHI,HAISHIXIYINLEZHONGDUOHAINEIWAIMEITIZHENGXIANGBAODAO,60PINGMIDEXIAODIANYICHANGHUOBAO。


WANGXINXINSHUO:“DonHotDANGHAZAIMILANDEMENDIANZHISHIZOUXIANGGUOJIDEDIYIBU,XIANZAILUOSHANJIDIANYEZAIZHUNBEILUODI,WEILAIJIANADA、AODALIYADENGCHENGSHIYEHUIYOUWOMENDEMENDIAN。”


LVROUWEIFANGHUOSHAOLUZUOWEICHUANTONGXIAOCHIPINLEI,YINQICHUANGYEMENJIANDI、PINLEILISHIYOUJIU,CHENGWEIZHONGDUOCANYINCHUANGYEZHEDEXUANZE。DANSUIZHEXIAOFEISHENGJI,DIDUANWEI、TONGZHIHUAYANZHONGDELVHUOPINLEI,JIANGHUIMIANLINDAPILIANGDESHICHANGTAOTAI。


滚球体育ZHENGYINRUCI,DAZAOYIGESHUYULVROUWEIFANGHUOSHAOLUDEPINPAIJIANGHUICHENGWEIZHUAZHUXIAOFEIZHE,ZENGQIANGXIAOFEIBIANSHIDUDEGUANJIAN。


滚球体育DonHotPINGJIEDUICHUANTONGXIAOCHIDEYOUHUASHENGJI,YUNYONGDAZAOCHAYIHUAPINLEIDEFANGSHI,QIERULVHUOSHICHANG,HUOQUNIANQINGXIAOFEIZHE。ZHEIZHONGQIERUFANGSHI,YEZHIDEGENGDUOCONGSHIDIFANGTESEXIAOCHIDECANYINRENSIKAO。DANTASHIFOUHUICHENGWEILVHUOSHICHANGZHONGDELINGHANGZHE,RANGWOMENSHIMUYIDAI。


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关键词:火烧炉,燃气火烧炉,潍坊火烧炉

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